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World Brand Design Society

  • 2 min read

Tomomi Maezawa Creates Brand Identity for Bonny Fiber Supplements

Bonny is a brand born out of the need for a natural, eco-friendly, and tasty dietary fiber supplement. The story began when the COVID-19 pandemic first took place. The founder, Jessica Postiglione, spent her time researching what she could do to improve her lifestyle. She was shocked to learn that she was among the 95% of Americans who did not consume enough dietary fiber.

In search of the ‘best’ fiber supplement, she was just disappointed by what was on the market — unappealing product names, artificial flavorings and dyes, and plastic packaging, combined with an unpleasant taste experience — she decided to launch a new, innovative clean fiber powder.

That was when Bonny approached us. They needed a brand identity that not only represented the brand’s commitment to taste and sustainability, but also elevated the fiber supplement experience to something that one cannot wait to try.

We took inspiration for the design from authentic, craft beverage packaging that expresses craftsmanship and attention to detail in their visual identity. Bringing the health benefits and ingredients to the forefront of the packaging, we combined clean typography and minimalist illustrations to evoke the brand’s innovative and fun experience.

Bonny was launched exclusively online in December 2020 with three distinctive flavors: Chocolate Hazelnut Dream, Vanilla Berry Bliss, and Extremely Unflavored. Each prebiotic powder is housed in recyclable, refillable, compact cube tin that differentiates the brand from its competitors. The anti-tamper labels are FSC certified, 100% post-consumer waste recycled Vellum paper.

Collaborating closely with the founder, we created a whole design package, from the brand identity and its guidelines to the packaging design and social media design templates.

“Bonny means beautiful in Scottish. And that is how we believe fiber should look, taste, and make you feel… beautiful. We looked to create a premium brand featuring packaging that someone would want to keep out on their shelves vs. hide away in a cabinet. A first for the overlooked fiber category!” — Jessica Postiglione, Founder, Bonny

  • Agency/Creative: Tomomi Maezawa
  • Article Title: Tomomi Maezawa Creates Brand Identity for Bonny Fiber Supplements
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Germany
  • Market Region: North America
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research
  • Format: Tin
  • Substrate: Pulp Paper